By Gill Stewart at
WALX is delighted to be a partner of a campaign launched on 21st April to encourage more people to get in active.
New research released today, as part of Age UK’s Act Now, Age Better campaign, reveals that negative early PE experiences are one of the barriers stopping millions of those aged 50-65 from being physically active with the data showing that for many, this began decades ago as nearly half (6.7 million) used to dread school PE lessons.
The campaign, which launches today, encourages mid-lifers to be active so they can live their best possible later life. With 4.1 million mid-lifers still feeling traumatised by PE lessons and a similar number, 4 million, put off exercise and sport for life by PE at school, Age UK is now bringing together the world of sport, physical activity and movement, on a scale not seen before, to inspire and encourage mid-lifers to give PE another go.
And for those who used to enjoy it but may have fallen out of the habit, to rediscover the joy that sport/activity can bring.
With sports groups now more inclusive, supportive and welcoming than they were 30-40 years ago, there’s never been a better time for mid-lifers to reconnect with fitness and find a community that truly embraces them.
That’s why the Charity is working with over 50 sporting partners, including WALX, Badminton England, British Cycling, British Rowing, EFL in the Community, England Boxing, England Netball, Everyone Active, Lawn Tennis Association, Muslim Sports Foundation, Pickleball England, Rugby Football Union, Ramblers, Sport England, Swim England, Team England – the nation’s Commonwealth Games Team and Women in Sport*, to help to bring sport back into people’s lives – but this time without the trauma –and to help them find an activity that suits their goals and their lifestyle and most importantly something that they enjoy!
The new research shows that many mid-lifers are still held back by the emotional baggage of school-day PE, with millions remembering feeling self-conscious about their body (40%) or being picked last for teams (40%), but Age UK believes that with the right opportunities and support, mid-lifers can get active, connected and motivated for the long term. Act Now, Age Better is empowering those in midlife to let go of these past experiences and embrace this time in life by investing in their future. Sports activities have evolved significantly over the years, with better facilities and support, as well as a strong community spirit no matter what your background or experience, there has never been a better time to give it another go and discover the joy of moving in a way that works for them.Despite the bad memories held by many, Age UK found that many in midlife do want to get moving, in terms of what would motivate them to get more active:
With 5.9 million (42%) anxious about joining a sports group or class at their age Age UK has teamed up with sports organisations across the country including WALX to offer mid-lifers inclusive activities, from beginner classes to age-specific groups.
From 21st April and throughout the summer,the campaign will showcase a wide range sports and activities to try, with many of the sporting partners offering free taster sessions and a range of resources to make it easy for people to try something new.
Act Now, Age Better is being supported by a number of sporting figures and health experts including Sally Gunnell, Mark Foster, Dame Denise Lewis, Gabby Logan, Sir Muir Gray, Dr Hussain Al-Zubaidi and Dame Kelly Holmes. Double Olympic Champion, motivational speaker and Age UK supporter, Dame Kelly Holmes, said: “The benefits of sport and exercise are endless. It doesn’t matter whether you’re a professional athlete competing on a world stage, or a busy parent who has just managed to carve out a few hours for yourself one evening a week to head along to your local netball group.
“It’s about self-care, making new connections, feeling team spirit, supporting mental health, getting outside and feeling strong and capable for as long as possible. Age UK’s Act Now, Age Better campaign is a fantastic reminder of all those things and how important they can be for someone in midlife who is looking to increase their chances of living a better later life. “It might feel like a small thing, or a task that can be shoved to the bottom of a never-ending to-do list, but trust me – it can make a world of difference.”
Sally Gunnell, Olympic Gold medallist and Age UK supporter, said: “I’ve been lucky enough to represent Great Britain and experience some incredible highs in my career, but for me, being active has always meant far more to me than medals or podiums. It’s about feeling strong in your body, clear in your mind and connected to the people around you. That feeling doesn’t end when the competitions do – it’s something we all deserve at every stage of life.
“That’s why I’m supporting Age UK’s Act Now, Age Better campaign. You don’t have to be an athlete to get moving and it doesn’t have to feel daunting. It might be getting back into a sport you once loved or trying something completely new.
“I know from my own journey and from being part of a team, that taking that first step is often the hardest, but it’s also the one that changes everything. There are so many options out there from local exercise classes, to badminton and bowls, and cricket to pickleball, there has never been a better time to make your next move to step towards a healthier later life, and a small step today can make a real difference to how you feel tomorrow.”
Sports presenter, podcast host and Age UK supporter, Gabby Logan, says: “I think Act Now, Age Better is my current life philosophy. I exercise because I love it, it gives me a greatfeeling when I do it, I like being able to play lots of different sports and move well, but I’m also doing it to futureproof myself so that, when I’m in my 70s and 80s, I’m still as active as I can be. My motivation is to be able to play tennis with the grandchildren I haven’t got yet. So, I am completely aligned to this campaign.”
Paul Farmer, Chief Executive at Age UK, says; “Being active is an investment in your future, like paying into your own physical pension plan. I know from personal experience what a difference being active makes to my physical and mental health.
“However, our research shows that millions of mid-lifers feel held back by past sports memories. Challenging PE lessons, worries about judgement and feeling self-conscious,can make physical activity feel out of reach – and can feel like something “only young people do.
“But that is all set to change. With Act Now, Age Better, and the support of our many sporting partners, our aim is to create inclusive, enjoyable opportunities that genuinely meet people where they are. Getting moving shouldn’t feel intimidating. I’m looking forwards to seeing many mid-lifers act now.”
As well as showcasing a variety of sports and group activities, Age UK is offering practical tips and ideas to help even the most sport-sceptical give movement a go.
WALX groups all over the UK are providing FREE DISCOVERY sessions where people can experience how effective walking can be for fitness, health and happiness! Trained Instructors and leaders will be on hand to ensure you walk at the right level and get real results from every step.
If you would like to try out your local WALX group as part of the Age UK Act Now Age Better campaign click HERE
To find out more and download the Charity’s new information leaflet visit www.ageuk.org.uk/actnow.
PRESS RELEASE INFORMATION
Notes to editors
Yonder conducted an online survey on behalf of Age UK. A sample of 2385 UK adults aged 50-65
were surveyed between the 27th February to 10th March 2026. Responses were weighted to be
representative of the population of the UK. All statistics are drawn from this polling. Targets for quotas
and weights are taken from the latest ONS Census data (2021/22). Yonder is a founding member of
the British Polling Council and abides by its rules. For further information see
http://www.britishpollingcouncil.org/.
Watch Age UK’s new campaign film here: Act Now, Age Better: Your next move | Age UK* Sports partners and organisations coming together to support Age UK: Active Partnerships,
Badminton England, Better (GLL), Bolton Council, Bowls England, British Cycling, British
Mountaineering Council, British Rowing. British Triathlon, CfAB/Age Without Limits, Cricket Scotland,
EMD UK, England Boxing, England Netball, England Touch, English Football League, Everyone
Active, FA, Freedom Leisure, Intelligent Health, Kent Cricket, Lawn Tennis Association, Lincolnshire
Cricket, Muslim Sports Foundation, Nuffield Health, Parkinsons, Park Run, Parkwood Leisure,
Pickleball England, Pickleball Scotland, Ramblers, Rounders England, Rugby Football Union, Sport
England, Sport in Mind, Sporting Equals, Surrey County Cricket Club, Swim England, Table Tennis
England, Team England, U3A, UK Active, Walx, Wirral LA, Women in Sport and Worcestershire
Cricket Foundation.
About Age UK
Age UK believes every older person should be valued and included. We’re working locally, nationally and
internationally to change the way we age.
Together with our partners, we’re changing the day-to-day experience of getting older through essential services
and local support – like help at home, exercise classes and digital inclusion. Local Age UKs deliver these
services, using their expert knowledge of their area to transform older people’s health, wellbeing and finances.
Our specialist, impartial advice is changing how older people feel when they face a challenging issue – whether
it’s care, money, health or housing. A call to our free advice line, a visit to our website, or a face-to-face
appointment at a local Age UK can help change older people’s worries into answers.
Our friendship services are changing the issue of loneliness among older generations. From weekly chats on the
phone and local in-person befriending to round the clock support from our Silver Line Helpline, we’re changing
loneliness and isolation into comfort and connection.
We’re an expert voice on ageing, changing the way older people are treated and represented in society through
research and campaigning. We work with local, national and international policymakers to challenge inequalities
and push for the changes that’ll improve older people’s lives.
Through Age International we are changing the lives of older people facing emergencies and long-term
challenges in low and middle-income countries.
Your support makes our work possible. By donating, campaigning and volunteering, you’ll help change older
people’s lives – now and in the future.
Age UK is a charitable company limited by guarantee and registered in England (registered charity number
1128267 and registered company number 6825798). Charitable services are provided through Age UK and
commercial products are offered by the Charity’s Community Interest Company (CiC) (registered company
number 1102972) which donates its net profits to Age UK (the Charity)
Media contact: Hannah Barker-Green / Laura Thomas
Tel: 020 3033 0635
Email: hannah.barker-green@ageuk.org.uk / laura.thomas@ageuk.org.uk
Out of hours: 020 303 31430
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